The Structure Of a Marketing Research Proposal

The name of all the actions that are performed to promote a specific business is known as marketing. If you are going to write a marketing research proposal, then you will have to give the answers of some important questions like why is it important for us, how will you write it, and are you compliment to do it. This research proposal should be written by following a professional structure. If you don’t have any idea about the professional structure of marketing research proposal, then you can get help from the academic writing services. These academic writing services will provide you the best research proposal samples. Here, we will discuss all the components of the structure of a marketing research proposal. 

1) Title

The first component of a marketing research proposal is its title. The title of your research proposal should be short and concise.

2) Abstract

An abstract of a research proposal is also considered as an executive summary of that research proposal. It should include the topic of the research, main aim of the research study, a short description about the research methodology and timeframe of the study. The abstract of your research proposal should be written with the help of the future tenses only.

3) Introduction

The introduction of your research proposal is the most important component of your research proposal. It should include the research objectives, research questions, hypothesis, and literature review.

4) Research question

In this section of your research proposal, you should try to provide a complete information about the research question that you are going to explain in your research. This research question also represents the purpose or the main aim of the study.

5) Literature review

This important section of your research proposal provides a rough idea about the existing literature about your research topic. With the help of the literature review, it will also be easy for the audience to get an idea whether you have read your topic broadly or not.

6) Theoretical framework

The theoretical framework provides us a rough idea about the different theories that you have identified during your literature review.

7) Methodology

The methodology section of your research proposal provides us a rough idea about the actual research design of your research. For this reason, you should try to review different types of theories and research designs.

8) Research design and method

In this section of the research proposal, you should try to provide a complete detail about the participants, data collection, data analysis, discussion, and limitations.

9) Ethics

The ethics section of your research proposal should provide a complete detail about the ethical consideration that you have considered during the research proposal writing task.

10) Communication of the results

In this section of the research proposal, you should try to communicate all the research findings that you have gathered during the research proposal writing task.

11) Significance of the research

In the significance of the research, you should try to explain the validity of the research data.

12) Timeline

The timeline will provide a complete idea of the time taken to write a research paper.

13) References

In the references section of your research proposal, you should try to provide a complete detail about all the resources from where you have gathered the data for your research proposal.